1theK emerges as a global hotspot for K-Pop performance content

AKP STAFF

1theK, the global K-Pop media platform under Kakao Entertainment, is gaining recognition among global K-Pop fans as a go-to destination for high-quality performance content.

The platform has earned praise for its unique performance content that enhances the distinct style and charm of K-Pop, featuring sleek group choreography and striking "killing point" moves. Through well-crafted direction and editing, 1theK offers a fresh perspective on K-Pop performances that fans can only find on this platform. As a result, global fans who seek to enjoy the pure allure of K-Pop performances and dance are consistently turning to 1theK.

One of 1theK’s flagship performance series is "Wonder KILLPO," which has captivated global audiences with its mesmerizing, high-quality performances. Popular artists like IVE, NCT 127, and ENHYPEN have appeared on the show, delivering special performances that are hard to find on other broadcasts or content platforms. Some of these videos have even garnered tens of millions of views, highlighting their explosive popularity.

As of now, seven "Wonder KILLPO" videos have surpassed 10 million views each, with some artists gaining around 3 million views within a month of release, solidifying the series as a "must-watch" performance content for fans. The "Wonder KILLPO" series stands out because it allows global fans to vote on the song’s killing point segment, making the content more interactive and popular among fans. These segments are enhanced with artist-specific styling, diverse filming techniques, lighting, sets, and dazzling stage effects, showcasing 1theK’s expertise in performance production and creating a special connection between artists and their fans.

In addition to "Wonder KILLPO," other performance content like "Dance-eer" and "Suit Dance" are also gaining attention as "must-see" content that draws fans in. "Dance-eer," produced in collaboration with a 3D audio solution company, captures the subtle sounds of artists and dancers’ movements, such as clothes rustling and footsteps, creating an immersive experience as if fans are watching the performance live. Another popular series, "Suit Dance," features artists dancing in sleek suits instead of their usual flashy stage outfits, adding a captivating twist.

On August 12, 1theK launched a new performance content series, "Chu Go Gam," which has already caught the interest of domestic and international fans with its unique concept. "Chu Go Gam" features artists visiting schools after students have left for the day, performing in school uniforms and showcasing their dances within the school setting. The first episode featured girl group LIGHTSUM, who performed their latest song "POSE!" in an empty classroom, radiating vibrant and energetic vibes.

After their performance, the artists leave behind name tags and Polaroid photos in hidden spots around the school, sparking envy among fans who express their wishes to be students at these schools. 1theK announced that fans can apply through comments to have their school selected for the next performance, with some lucky fans receiving a photo of the artist in school uniform as a prize. This unique performance concept has been well-received, especially by international fans who find it a rare and special treat.

1theK, with over 34 million subscribers worldwide, is solidifying its position as a leading global K-Pop media platform by producing a variety of K-Pop-based original content, including performances, live shows, and entertainment programs. Through these original contents that capture the diverse charms of K-Pop artists, 1theK continues to captivate fans and strengthen its status as a unique K-Pop media leader. The platform has also attracted notable international artists and Hollywood celebrities, who are engaging with 1theK to reach the global K-Pop fandom. Fans can access 1theK Originals through the YouTube channel as well as MelonTV, the video service of the popular music platform Melon.