The Korea Brand Reputation Research Institute has revealed brand value rankings of individual K-Pop idols for the month of July.
From June 25 through July 25 KST, the Institute analyzed big data of approximately 1,700 individual K-Pop idols in areas including consumer participation, media activity, communication, and community activity.
Based on the analysis results, BTS member Jin came out on top as the #1 K-Pop idol in terms of brand value, earning 5,606,311 points for the month of July. In 2nd place, Girls' Generation member and solo artist Taeyeon earned 3,532,006 points, while in 3rd place, Apink member Eunji of the ongoing JTBC drama 'Miss Night and Day' earned 3,398,443 points.
Next, ASTRO member Cha Eun Woo ranked 4th place this month with 2,870,148 points, followed by IVE's Wonyoung in 5th place with 2,748,651 points.
In terms of brand value, the top individual K-Pop idols in ranking order for the month of July are: BTS's Jin, Girls' Generation's Taeyeon, Apink's Eunji, ASTRO's Cha Eun Woo, IVE's Wonyoung, aespa's Karina, IVE's Yujin, Cignature's Jeewon, BTS's Jimin, Red Velvet's Joy, aespa's Winter, KISS OF LIFE's Natty, Kang Daniel, Red Velvet's Irene, RIIZE's Wonbin, Oh My Girl's Mimi, BLACKPINK's Jisoo, BTS's Jungkook, The Boyz's Juyeon, TWICE's Nayeon, SHINee's Key, The Boyz's Sunwoo, ENHYPEN's Sunghoon, Super Junior's Kyuhyun, Red Velvet's Seulgi, BLACKPINK's Rose, Seventeen's Wonwoo, Girls' Generation's YoonA, IVE's Rei, and Oh My Girl's YooA.
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