IVE's Ahn Yu Jin (Yujin) attended a pop-up store event as a brand model, and photos from the event have been released.
The pop-up store was held to launch the brand's first denim collection, with Ahn Yu Jin, the star of the recently unveiled denim campaign, visiting the venue to celebrate the store's opening.
Previously, Ahn Yu Jin showcased a sophisticated geek-chic style in the campaign photos. For the event, she wore the campaign's signature look, sporting blue bootcut denim pants and a white vintage logo T-shirt. Her flawless and elevated style captured everyone's attention. Ahn Yu Jin also explored the pop-up store, trying on products, and showing a deep appreciation for the brand.
A brand representative commented, "The response to the denim collection we launched with Ahn Yu Jin has already been tremendous. Her bright and youthful image, along with her positive energy, perfectly aligns with the brand's image. Since appointing Ahn Yu Jin as our model,
we've not only injected fresh energy into the brand but also seen a synergy effect in attracting new customers."
Meanwhile, IVE, the group Ahn Yu Jin is a part of, is currently on their first world tour, "IVE THE 1ST WORLD TOUR 'SHOW WHAT I HAVE'," which kicked off in Seoul last October and spans 27 cities in 19 countries across Asia, North America, Europe, South America, and Australia.
They are set to hold an encore concert in Seoul this August and will perform at the Tokyo Dome in Japan in September.
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