Posted by Sophie-Ha Wednesday, June 26, 2024 9,325
NewJeans' 'Supernatural Pop Up' in Shibuya draws a long line of fans outside the store
AKP STAFF
NewJeans' 'Supernatural Pop-Up' shop at 'LINE FRIENDS SQUARE SHIBUYA' has quickly transformed into the latest hot spot, drawing a long line of crowds and fans eagerly waiting to enter the store to get their hands on the special NewJeans merch.
This event, a creative collaboration between IPX and renowned Japanese artists Murakami Takashi and Hiroshi Fujiwara, coincided with the release of NewJeans' latest album, turning the pop-up into a pivotal part of their promotion.
The exclusive merchandise, including plush keyrings and phone grips featuring Murakami’s drawings of NewJeans members, was a significant draw. The fashion items emblazoned with Fujiwara's unique typeface—spanning t-shirts to baseball caps—pulled in a crowd.
A new video has gone viral online, capturing the long line of fans eagerly waiting to enter the store. The footage reveals the queue stretching for several blocks near the shop.