The landscape of K-pop is ever-evolving, with each generation of idols bringing something new and exciting to the global stage. The fourth generation has witnessed an explosion of talent, creativity, and global popularity. One of the critical indicators of a group's success in the digital age is the number of views their music videos accumulate.
Let’s delve into the top five most-viewed debut music videos by fourth-generation girl groups.
1. ITZY – DALLLA DALLA (320M)
ITZY burst onto the scene in 2019 with their debut single, "DALLA DALLA." The MV quickly captured the attention of K-pop enthusiasts worldwide. With an astounding 320 million views on YouTube, it stands as the most-viewed debut MV by a fourth-generation group.
2. aespa – Black Mamba (256M)
aespa, SM Entertainment's innovative girl group that also incorporated virtual AI avatars, made waves with their hit debut single "Black Mamba" in 2020, the second most-viewed fourth-generation girl group debut music video with over 256 million views.
3. IVE – ELEVEN (208M)
IVE's debut song "ELEVEN" has made an impressive mark in the K-pop scene, standing out as the third most-viewed fourth-generation girl group debut MV with a staggering 208 million views. The visually stunning music video, coupled with the powerful choreography and captivating vocals, has resonated with fans worldwide.
4. (G)I-DLE -LATATA (186M)
(G)I-DLE burst onto the K-pop scene with “LATATA,” introducing a fresh and dynamic approach that resonated with fans globally. It is the fourth-most-viewed debut MV by a fourth-generation girl group. With over 186 million views, the video showcased the group's unique blend of charisma, talent, and innovative sound.
5. IZ*ONE – La Vie en Rose (185M)
The last on the list is “La Vie en Rose” by IZ*ONE. The now-disbanded project girl group formed through the survival show "Produce 48" made an impactful debut, which has over 185 million views on YouTube. The MV’s aesthetic allure has garnered widespread acclaim and contributed to the group's success and popularity.
These girl groups have showcased a remarkable blend of talent, innovation, and global appeal. What is your favorite fourth-generation debut MV?
Didn't expect to see La Vie en Rose here but deserved