Members on an online community dedicated to mothers of growing children were hilariously conflicted over actor Lee Jae Hoon's appearance on a commercial for children's growth supplements. 

In a recent posted shared on the moms community, one netizen wrote, "Why is Lee Jae Hoon winking in a commercial for children's growth supplements? I don't know about my kid's height, but my heart is definitely growing..? I guess technically my credit card is his real target." 

Other members then reacted with comments like, "Right, because moms are the buyers..? My baby's only 3 so why am I trying to buy these," and "Should we just take the supplements ourselves?"

News of Lee Jae Hoon's strategic "wink" has made its way to other online communities as well, where netizens hilariously observed,

"That wink is code for 'Call and give me your credit card number right now' kekekeke."

"It's not too late, moms can grow taller too!"

"I don't have a kid but if I buy those, will I grow taller too?"

"If it's good for kids, I'm sure it's good for adults too."

"Dammit he almost made me buy some!"

"Block out the words on the product and it's a commercial for collagen cream lol."

"No but seriously why is he winking there kekekeke."

"I'm obsessed about Lee Jae Hoon right now."

"Whoever chose Lee Jae Hoon as the model for this supplement gets a raise lol."

You can watch the full CF for yourself, below.