The Korea Institute of Corporate Reputation has published brand value rankings of TV variety stars for the month of November.

Brand value rankings analyze big data of currently active TV variety stars in consumer participation, media activity, communication, social activity, and more to determine stars with the greatest brand value. 

For November, the #1 TV variety star in terms of brand value was comedian/MC Yoo Jae Suk, earning a total of 1,968,744 points. In second place, fellow comedian and the brand new MC of KBS1's 'National Singing Contest', Kim Shin Young earned 1,609,185 points. 3rd place went to TV personality Kim Gu Ra with 1,589,506 points, and 4th place went to singer/variety star Kim Jong Kook with a close 1,582,159 points. 

Here are the top 30 TV variety stars in terms of brand value for November: Yoo Jae Suk, Kim Shin Young, Kim Gu Ra, Kim Jong Kook, Lee Seung Gi, Lee Sang Min, Kang Ho Dong, Seo Jang Hoon, Tak Jae Hoon, Jun Hyun Moo, Shin Dong Yup, Kim Jong Min, Park Myung Soo, Hong Hyun Hee, Kim Sung Joo, Ahn Jung Hwan, Lee Kyung Kyu, Noh Hong Chul, Jo Se Ho, Lee Soo Geun, HaHa, Super Junior's Heechul, Kim Jun Ho, Kim Sook, Kim Dong Hyun, Park Na Rae, Park Mi Sun, Song Ji Hyo, Kim Min Kyung, and Song Eun Yi.