The Korea Institute of Corporate Reputation has revealed its latest brand reputation report for advertisement models for the month of October, based on big data analysis. 

From September 29 through October 29, the Institute analyzed big data of currently active advertisement models in areas including consumer participation, media activity, communication, community activity, etc. Brand analysis reports are useful in collecting data related consumer relationships, consumer satisfaction, and media and public interest, but also in determining the popularity of advertisement models. 

For October, the #1 advertisement model in terms of brand reputation was BLACKPINK with 2,896,737 points total. BTS ranked in 2nd place with 2,632,046 points, followed by actor Lee Jung Jae in 3rd with 2,035,733 points. 

These are the advertisement models who followed in 4th place and beyond, in order: Son Heung Min, Lim Young Woong, Gong Yoo, IU, NewJeans, IVE, Kim Yuna, Lee Seung Yeob, Kim Tae Ri, Park Eun Bin, YoonA, Lee Chan Won, LE SSERAFIM, Yoo Jae Suk, Kim Hye Soo, Son Suk Goo, Seventeen, Jung Dong Won, Kang Daniel, TWICE, and Lee Seung Gi.