The growing popularity of Korean dramas has led them all the way to SXSW 2022!
On March 14 CT, the annual arts and entertainment festival will be hosting 'Hot Market: Navigating the Future of Korean Dramas,' presented by K-entertainment journalists and 'Kdrama Reports' podcasters Melissa Kim (NBC News, Character Media, Mochi Magazine) and Sara Layne (Dramafever, The Kraze Magazine, Fanbyte).
According to a press release for the event, the panel presentation will be focused on the unique relationship between Korean dramas and the U.S. market and will include topics such as "the profitability of Korean dramas, navigating the numerous genres of Korean television, and the potential long-term viability of Korean content in the U.S."
Meanwhile, SXSW has increasingly represented Korean entertainment media during the event, having previously hosted showcases for artists like Eric Nam, Chung Ha, iKON, MAMAMOO, Crush, and Lee Hi in past years. However, this will be the very first presentation centered around Korean dramas.
More information about 'Hot Market: Navigating the Future of Korean Dramas' is available here.
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"potential long-term viability of Korean content in the U.S"
Kdramas and movies are only (mainstream level) massively popular in the US if they are gory.
Old Boy, Train to Busan, Kingdom, Squid Game, All of Us Are Dead... The list goes on.
Romcoms are what Korea is known for in local markets, western ones expect blood and gore.
So viability is as long as US audiences don't get bored of the gore it'll do fine, but try and give them a traditional romcom and it'll never become Jimmy Fallon interview level attention.
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