Singer Lee Seung Gi will officially join SBS's worldwide boy group project 'LOUD'.

On the July 24th broadcast of 'LOUD', Lee Seung Gi will appear as a 'super agent'. While the role of 'super agent' in the audition program is originally nonexistent, Lee Seung Gi's addition to the program will provide the participants with a new space of expression, different from the tense environment created by J.Y. Park and PSY.

The production team stated, "In front of such big companies such as JYP and P Nation, the participants may, with good reason, have difficulty expressing their true opinions. We have brought in Lee Seung Gi as a super agent who can sincerely help these participants, with his perfect skills and experience."

Meanwhile, the July 24 episode of 'LOUD' will air at 11PM KST, instead of its usual time, due to the '2020 Tokyo Olympics'.