The Korean Customers Council has revealed the winners of the '2021 Brand Customer Loyalty Awards'!

On April 27, this year's 'Brand Customer Loyalty Awards' recognized the star power and brands that have had the most influence on popular culture and society. Winners were determined by consumer research headed by US consulting firm Brand Keys along with the Korean Customers Council.

Take a look at the stars who won this year below!

Male Variety Star | Yoo Jae Suk

Female Variety Star | Song Eun Yi

Male Idol | SHINee

Female Idol | Oh My Girl

Male Multi-tainer | Kim Seon Ho

Female Multi-tainer | Song Ji Hyo

Female National Actor | Youn Yuh Jung

Male National Actor | Chun Ho Jin

Male Solo Singer | Kang Daniel

Female Solo Singer | Kim Chung Ha

Male Vocalist | Lee Seung Gi

Female Vocalist | IU

Best Solo Artist | Uhm Jung Hwa

Male Acting Idol | ASTRO's Cha Eun Woo

Female Acting Idol | Kim Se Jung

Male Variety Idol | SHINee's Key

Female Variety Idol | IZ*ONE's Choi Ye Na

Male Actor – Film | Song Joong Ki

Female Actor – Film | Ra Mi Ran

Male Actor – Trendy Icon | Kim Seon Ho

Male Actor – Rising Star | Song Kang

Female Actor – Rising Star | Jin Ji Hee

Male Rookie Actor | Hwang In Yeop

Female Rookie Actor | Han Ji Hyun

Male Rookie Idol | TREASURE

Female Rookie Idol | STAYC

Male Idol – Hot Trend | VICTON

Female Idol – Hot Trend | fromis_9

Male Entertainer | Kim Jong Kook

Female Entertainer | Kim Min Kyung

Weekend Variety Show | '2 Days & 1 Night Season 4'

Music Variety Show | 'Amazing Saturday'

Family Variety Show | 'Superman is Back'

Reality Show | 'The Manager'

Radio DJ | Kim Shin Young

Live Streaming Show DJ | Ha Sung Woon

Male Child Actor | Kim Kang Hoon

Sports Entertainer | Kim Dong Hyun

Trot Singer | Kim Yeon Ja

MC | Park Kyung Lim

Celebrity YouTuber | Park Mi Sun

R&B-Soul Artist | BIBI

Female Singer-Songwriter | Ahn Ye Eun

Male Singer-Songwriter | Jukjae

Hot Icon | Lee Young Ji

Male Comedian | Lee Jin Ho

Female Comedian | Jang Do Yeon

Male Actor – Scene-Stealer | Lee Hong Nae

Female Actor – Scene-Stealer | Kim Sun Young

Band | Jaurim

Best Couple | Choi Soo Jong and Ha Hee Ra

Male Announcer-Entertainer | Do Kyung Wan

Female Announcer-Entertainer | Park Ji Yoon

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Congratulations to all the winners!