MAMAMOO's Hwa Sa is the new model for 'The North Face'.
On September 11, global outdoor clothing brand 'The North Face' announced that Hwa Sa has been chosen as their new ambassador ahead of the 2018 F/W season. The idol star will be promoting 'The North Face' through various pictorials, ads, CFs, and more.
A rep from 'The North Face' stated, "We chose Hwa Sa - a wanna-be icon for the people in their 20s - as our model because her stylish image matches well with the trendy brand image of 'The North Face'."
The full 'The North Face' pictorial featuring Hwa Sa will be coming later this month.
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