Catch Me If You Can – #mytake (allkpop contributor Joshua)

Girls' Generation released their music video just yesterday for their new single "Catch Me If You Can." No doubt, just from the sheer number of views after a single day, the music video already has all the boys trying to catch them. As a fan, I can proudly say that at this point in the girls' careers, it would be surprising to not see at least a million views on the first day of its release (make that half a day).

Now, I know there are already haters out there who claim that the song just doesn't cut it or didn't meet their expectations. Although I'm a fan, with this new song, I might just be one of them this time. But if you're like me, you might be one of those fans who just need to listen to it a couple more times to really know if you like the song or watch it a couple more times to know if you like the video. To maybe help you solidify your thoughts, take a look at my take below.

Song

Honestly speaking, I had doubts about this one from the get-go. I sat down. Put on my headphones. Went on YouTube. Clicked on their music video. Listened and watched. Came out disappointed.

My major initial problem with the song was that the girls had to go down a route I had hoped to never see: EDM. Yes, electronic dance music that is booming all around the world. It's certainly the "in" thing to do, but I had really hoped for something less basic than EDM. I was not a happy child after my first viewing.

The second element I'm still not too convinced on is the lyrics. I didn't find the lyrics too appealing. Somewhere along the lines of Girls' Generation history, the girls turned from the cute girls confessing their love to the oppas to girls who know they've got it. The lyrics are pompous to say the least and frankly speaking, I didn't enjoy.

On the other hand, I thought about the bigger picture. Perhaps, the girls are showing us another side of womanhood. It's been several years since their debut and the girls can no longer just be the sweet little girls they were. They've grown past the point where they have the (fan)boys just chasing them and now they're enjoying the attention they're gaining. In a way, the girls are showing a more playful side of being a woman: the tease.

Music Video

The concept is both fresh and typical for Girls' Generation.

The girls always had a talent for transforming the normal, everyday people into awesome mediums for comebacks. They were mannequins in "Gee," cheerleaders in "Oh!" taxi drivers in "Mr. Taxi," doctors/nurses in "Mr.Mr.," and now they're construction site workers! On a single platform in the middle of the construction grounds, the girls danced away in sexy construction costumes. While both appealed to the eyes, I have to say the latter costume was my favorite. It stayed true to the theme of construction grounds and it was less ridiculous looking than I had expected.

Unlike most of their previous music videos, the girls stuck to the dancing and they really stuck to it. This time, the fans didn't get much storyline but instead were presented with four minutes of fierce dancing. I'm not complaining! People, the passion is real. What really got me with the choreography is that the girls actually pulled off dancing to the EDM breakdown.

I personally dislike idols infusing K-Pop with EDM, but the dancing made me reconsider what the girls can bring when performing this song live. What the chorus lacks in lyrics was made up with powerful dance moves. Each swift pose taken with those neon gloves on really grabbed my attention and kept my eyes on the screen the whole time. It wouldn't be farfetched to say that this choreography is the fastest, most energy-filled choreography Girls' Generation has ever done. Good luck to fans on this dance cover. You'll definitely break a sweat!

One word to describe this comeback would be power. The girls show who holds the power in this boy-chases-girl relationship and the music video proves just that. Get pumped for the live stages because this performance is going to heat things up in the audience. And hey. It's a fun song. If you don't like it, if they just didn't sell it for you this time around, still keep this one in your playlist. Give it a couple more go's like me and maybe it'll grow on us.

Well? Did Girls' Generation meet your expectations with their music video? Leave your comments below!

SEE ALSO: [DOUBLE REVIEW] Eric: Girls' Generation - 'Catch Me If You Can'