Lee Jong Suk recently became the new face of soft ice cream brand 'Milk Cow' and wrapped up one CF shoot at a studio.

For this photoshoot, he showed a refreshing and sweet look with a bright smile, giving a preview of the calming summer months to come when ice cream becomes the perfect snack to cool you down!  Although he got to the studio in an exhausted state after filming for his drama all night long, he engaged himself in the shoot like a professional, earning compliments from the staff for creating a light atmosphere with his charming grin.

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One rep said, "Because Lee Jong Suk has an innocent image like milk, he gives off a clean and lovable vibe that everyone believes best matches what we were looking for in a model for 'Milk Cow'."