Figure skating queen Yuna Kim will be doing her first ever endorsement for alcohol.

On March 22nd, Hite Jinro revealed that Yuna Kim has been chosen as the adverisement model for Hite Beer's renewal product.

Yuna Kim has done various other bervage adverstisements starting from milk to coffee and this will be her first time being an advertisement model for alcohol.

Hite Beer explained that this renewed product has kept the process of creating the beer at 0 degree Celsius, to ensure a fresh, clean taste by using the Ice Point Filtration System.

For the new commercial which will promote Hite Beer's 'Ice Point', Yuna Kim will be doing the 'Ice Point Dance' and it is expected to air next month.

A representative from Hite Jinro explained why they decided to use Yuna Kim by saying, "We decided that the renewed Hite Beer's cool and clean taste fit well with Yuna Kim's image... Cool images like figure skating and ice goes well with the ice point."

 

Source & Image: Seoul Economics via Naver