Kim Hyun Joong has been making quite a name for himself in Japan with his solo activities. He's just landed an endorsement contract with Japanese cosmetics company, 'Slim Beauty House', as their TV advertisement model.

The singer has become the second Korean star to endorse a Japanese cosmetic company, coming just behind Jang Geun Suk.

His first CF was released on February 23rd, and it's easy to see why the public holds a soft spot for the handsome singer. Kim Hyun Joong looks almost ethereal dressed in all white, and asks in his gentle voice, "Would it be okay to like you?"

Check out the CF, behind-the-scenes footage, and his interview below!

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Source: Ilgan Sports via Nate

[Thanks to Muriel for the tip!]