Samsung Electronics announced that they've selected IU to be the exclusive model for their Anycall brand on January 11th. Representatives explained that they chose IU because of her success not only as a talented singer, but as a drama actress as well. Her variety of talented skills were said to have fit well with the capabilities of their Anycall product. Samsung further explained, "Despite IU being a 'rookie' artist, her talents are enough to create a big bang in the industry. We cast her as our model because we believed that her variety of talents fit well with the capabilities of our Anycall.  She's truly an almighty entertainer that has so much talent in both singing and acting. She's a definite fit to our Anycall image, and we believe she'll be able to capture more variety of consumers. We're looking forward to both Anycall and IU advancing into a brand that will become more loved by all generations and ages of this nation." IU commented, "Top stars such as Lee Hyori, Eric, BoA, Lee Junki and many others were models for Anycall, so I'm glad to be a part of this. As a singer, actress, and now a CF model, I'll be working hard in order to become an all-around entertainer." Source: Newsen via Daum