f(x) was chosen as the new models for chicken brand "Chicken Mania", demonstrating their power as popular idols. Representatives of the company revealed on December 1st, "Idol group f(x), who has earned much fame through their modern and luxurious music, fits well with the brand concept of 'Chicken Mania,' which is why we chose them." In a recent photoshoot for the ad, each of the members tackled their individual concepts and acted out their charms whilst eating chicken. They showed not only their cute and fun sides, but their serious and mature sides as well, surprising staff members on set. The members were said to have never lost their smiles despite the long recording, and made sure to keep up a positive atmosphere. Another representative of Chicken Mania revealed, "f(x) has been showing their healthy and friendly image through their music and broadcast appearances. We're confident that we'll be able to earn satisfiable results with the way they've expressed the delicious taste of our chicken." The brand will be giving away f(x) posters for every chicken order starting December 6th in celebration of their new models. Source: Newsen via Nate