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Posted by VITALSIGN42 pts Friday, October 22, 2010

Mnet to hold "2010 MAMA" in Macau

Mnet's Asian Music Awards will be held overseas for the first time this year in Macau on November 28th! Due to the popularity of the MAMA show, it's been requested to air internationally. Currently, it's been broadcasted live in Japan, China, Thailand, Taiwan, Hong Kong, the Philippines, Macau, Malaysia, Indonesia, and Singapore. Representatives of Mnet boasted, "We will not be sparing anything in order to make sure that MAMA successfully becomes Asia's main music festival. We want to develop the power of Asian music to surpass the Grammys." Regarding Mnet's decision to hold the ceremony in Macau, representatives explained that "[Macau] is straightforward with culture and has a nice performance infrastructure, making it easier to closely converse with fans of Asian music. With Korean pop music being the leaders of Asia's music market, representatives of Macau are anticipating a lot from Mnet as well." Mnet CEO Park Kwang Won participated as part of the production team for the '2010 MAMA', and provided his hopes and ambition for the Hallyu wave:

"We must raise the Asian market itself in order to prevent the Hallyu wave from flowing in just one direction and ending there. There must be an interchanging of Asian culture as a whole in order to develop the Asian wave. Just like the influence that the American Grammy awards has on the entire Western market, we hope to develop the MAMA in order to influence the global Asian music market."
The 2010 MAMA will be announcing the nominations along with specific judging guidelines on October 28th. Source + Photo: CBS

  1. HALLYU
  2. MNET
  3. MACAU
  4. MAMA
  5. MNET ASIAN MUSIC AWARDS
  6. 2010 MAMA
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