Rising star Taegoon has been chosen to replace So Ji Sub as the model for the brand 'Dress To Kill'! Using Taegoon as the new model has created a lot of interest because he's still a rookie singer that hasn't even been out for two full months yet. However, I'm not complaining in the least, especially if he's going to be taking some half naked pictures like fellow rookie Ajoo. And I confess, I've fallen into the whole 'Call Me' addiction. Even his engrish pronunciation of 'Call Me' 'Cole Me' can't keep me away from putting the song on repeat. Anyways, one of the officials stated that "Even though he's a rookie, he has a style of his own that's fresh and fashionable. We believe that his image and the Dress To Kill image will fit nicely together." For a rookie singer, he' has been receiving a lot or requests for commercials / advertisements. Reminds me of a certain someone in the acting department, no? I'll be looking out for this one though, because no matter how many people say that "he's only popular because of Jaejoong", it doesn't change the fact he's rather addicting on his own.