JYP Entertainment's monster rookies, ITZY, has recently been announced as new honorary ambassador for Korean tourism by the Korea Tourism Organization.
Korea Tourism Organization is under Republic of Korea's Ministry of Culture and Tourism designated to boost the country's tourism industry. The said organization has collaborated with top Korean celebrities in the past years including BIGBANG, EXO, SNSD's Yoona, Lee Min Ho, Lee Jong Suk and Song Joong Ki.
For 2020, the organization has released their promotional film for their latest campaign "Our Hearts are Always Open" along with the 5-member girl group, ITZY.
this is so wholesome