G-Dragon's highball drink, released under his brand, has taken the market by storm and surpassed 10 million cans sold in just three months.
According to data released earlier last week, the three varieties of 'PEACEMINUSONE Highball', which G-Dragon personally helped design, have recorded a cumulative sales volume of over 10 million cans since the launch on April 30.
The product, infused with the unique concept of G-Dragon's brand PEACEMINUSONE, sold out its initial 880,000-can batch in just three days, sparking an "Open run" phenomenon with customers lining up outside stores to buy it before store opening.
The popularity of the PEACEMINUSONE Highball didn't stop with the first product.
On May 27, to mark “Space Aviation Day,” the brand released the “PEACEMINUSONE Red Highball,” attracting not only Korean consumers but also a wave of overseas tourists eager to purchase it.
On July 16, the “PEACEMINUSONE Daisy Highball” was unveiled, featuring a design based on a daisy flower illustration drawn by G-Dragon himself. This special edition sold out completely within just three hours of opening online pre-orders.
Liquor company Brewguru stated that this sales record is the highest in the company’s history, noting that the surge of overseas orders is also being viewed very positively.
The PEACEMINUSONE Highball has been garnering attention not only for its popularity as a product but also for its innovative marketing strategies. At the official launch party, 'The Signal,' held on June 13, G-Dragon arrived in a Cybertruck, drawing massive attention from attendees. The moment gained further attention after Tesla CEO Elon Musk shared it on his X (formerly Twitter) account.
Currently, the PEACEMINUSONE Highball and PEACEMINUSONE Red Highball are available at CU convenience stores nationwide.
Fans and netizens continue to react positively to G-Dragon's Highball product and share their thoughts online. They commented:
"I wish they would continue to sell it. I think it's the best Highball being sold in the market."
"The lemon highball is good to drink casually. I'm a lightweight, but it tastes like a drink, so I drink it often."
"I work at a convenience store, and a lot of people look for it still."
"It not only tastes good, but the design is pretty too."
"Aside from everything, it tastes really good. Doesn't have a residual taste. It's not too sweet or bitter."
"He's a genius. Even the marketing was perfect. I want to have his talent."
"I haven't tasted the third one, but the Black and Red one tastes really good."
"I really want them to continue producing this product."
"It tastes really good."
"Wow, 10 million cans sold... That's crazy."
"10 million cans? That's impressive."
"The package is so pretty."
"He also donated the profit from the Highball sales."
"He's so amazing."
"It was all sold out near me."
"The cans are so pretty."
SEE ALSO: Over 30 scalping-related fraud reports filed for G-Dragon's Hong Kong concert
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