BABYMONSTER has once again proven their powerful presence as their 'BILLIONAIRE' performance video surpassed 100 million views on the platform.

According to YG Entertainment on April 20, the exclusive performance video for 'BILLIONAIRE', a track from their first full album, reached this milestone at approximately 6:30 AM KST, just around 72 days after its release on February 7.

'BILLIONAIRE' blends a trendy Y2K pop R&B sound with a weighty 808 bassline and flamenco influences. Its confident lyrics about the pricelessness of one's own worth, combined with the members' groovy vocals, create a strong addictive quality, earning it love comparable to their double title tracks "DRIP" and "CLIK CLAK."

The performance video garnered praise for its detailed expressions, stylish visuals, and direction that maximized the inherent appeal of the choreography. Notably, the use of strings attached to their outfits in the performance amplified the song's captivating mood, leading to a significant positive response and consistent growth in views despite not being an official music video.

This achievement marks BABYMONSTER's tenth video to reach 100 million views within roughly a year since their official debut. This underscores their rapidly expanding influence within YouTube, a central hub of the global music market. Their official YouTube channel boasts 9.04 million subscribers and over 4.3 billion cumulative views.

SEE ALSO: BABYMONSTER sits down with BuzzFeed Celeb to play 'Who's Who'