The Korea Brand Reputation Index Institute has revealed brand value rankings of K-Pop boy groups for the month of March.

From February 8 through March 8, the Institute analyzed big data of currently promoting K-Pop boy groups in areas including consumer participation, media activity, communication, and community activity. 

Based on the analysis results, BTS reclaimed the #1 spot in March with a total of 6,980,701 points. Recently, BTS member J-Hope successfully resumed his promotions after completing his mandatory military service, joining fellow member Jin. 

Seventeen, who ranked #1 for the past 2 months, took up 2nd place for March with 5,969,482 points. Big Bang, also currently promoting individually like BTS, claimed the 3rd place spot for this month with 4,369,863 points. 

The top 30 K-Pop boy groups in terms of brand value rankings for the month of March are: BTS, Seventeen, Big Bang, SHINee, The Boyz, BOYNEXTDOOR, Stray Kids, NCT, EXO, INFINITE, ZEROBASEONE, BTOB, RIIZE, TWS, ENHYPEN, ATEEZ, Super Junior, ASTRO, MONSTA X, Wanna One, TREASURE, Highlight, TVXQ, GOT7, EVNNE, 2PM, TOMORROW x TOGETHER, VIXX, ONF, and KickFlip.

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