Earlier this week on February 26, Seventeen members Hoshi made an appearance at the 'Diesel Fall 2025 Ready-To-Wear Collection Show' during 'Milan Fashion Week'. 

While viewing the show, Hoshi garnered attention for his hilarious and relatable reaction when a row of models appeared wearing "ultra low-waist jeans".

The idol's completely down-to-earth reaction to the difficult world of haute couture has since gone viral on X, garnering over 3.8 million views. 

K-netizens remarked,

"What the heck is going on with those jeans kekekekeke."

"His face can't lie kekekekekkeke."

"What a transparent person kekekekekeke."

"His reaction = my reaction kekekekek."

"What in the world are those people wearing lol."

"He tried really hard not to laugh and failed kekekekeke."

"Hoshi is so cute and relatable kekekekeke."

"He's the type of person whose facial expressions give everything away kekekekeke."

"I'm sorry but can you please pull your pants up kekekekeke."

Meanwhile, Hoshi has been active as an ambassador for 'Diesel' since July of 2024.