Melon is one of South Korea's most popular and widely used music streaming platforms and its first 24 hours unique listeners metric is key to measuring a song’s immediate success. Unlike total streams, which may reflect multiple listens from the same user, unique listeners show the true reach of a track by counting individual accounts.

This year several songs have shattered records on Melon with massive first-day engagement. Here are the top five 2024 K-pop tracks with the highest first 24 hours unique listeners on Melon so far.

1. POWER [G-DRAGON] - 528,998 unique listeners

After a seven-year hiatus, G-Dragon has made his powerful return to the music scene with the pre-release single “POWER” on October 31st. The King of K-pop marked his successful comeback by peaking the list, attracting an impressive 528,998 unique listeners on Melon within the first 24 hours of the song’s release. GD’s unmatched charisma and innovative approach to music were key to attracting such a record-breaking number of listeners.

2. SPOT! [ZICO feat. JENNIE] - 407,331 unique listeners

“SPOT!,” the highly anticipated collaboration between ZICO and BLACKPINK's Jennie, created an undeniable buzz, drawing a massive audience. The star power of two of K-pop’s biggest names contributed to its immediate success, racking up 407,331 unique listeners on Melon within its first 24 hours, making it the second-highest debut of the year.

3. Love wins all [IU] - 390,295 unique listeners

IU’s “Love wins all,” starring BTS’ charming member V in the music video, achieved immediate success, securing 390,295 unique listeners within its first 24 hours on Melon, the third-highest debut of 2024. This staggering number of unique listeners showcases IU’s enduring popularity and influence in South Korea.

4. How Sweet [NewJeans] - 332,421 unique listeners

NewJeans’ 2024 release ‘How Sweet” proves their immense popularity, drawing 332,421 unique listeners on Melon within its first 24 hours, making it the fourth-highest debut of the year. Known for their fresh sound, NewJeans continued to solidify their position as one of the most influential fourth-generation K-pop groups.

5. Shopper [IU] - 278,876 unique listeners

The last on the list is “Shopper” by IU with an impressive 278,876 unique listeners on Melon, the fifth-highest debut of the year. As one of South Korea's most beloved solo artists, IU's ability to continuously captivate listeners with each release is a testament to her enduring influence and the power of her music.

The year 2024 has proven to be another record-breaking year for K-pop, with numerous artists achieving new milestones on prestigious platforms like Melon. The number of initial 24 hours unique listeners pulled by these songs reflects not just the artists widespread appeal but also their popularity among the general public.