On October 11 KST, the members of BOYNEXTDOOR appeared at Incheon International Airport, catching a flight to Madrid, Spain. 

On this day, all six members greeted their fans by showing off their new iPhones. Some of the members also wore Apple AirPods Max on their heads or around their necks, completing a stylish 'Gen Z' look. 

In fact, fans noticed that the BOYNEXTDOOR members seemed to be intentionally "showing off" their new Apple products for the cameras. Woonhak was seen pulling out his phone for an airport selca with his members, while Jaehyun held up his phone for fans with the Apple logo in plain sight. 

Many noted that the members of BOYNEXTDOOR were announcing their "liberation" from their previous endorsement deal with Samsung Galaxy.

However, some Korean netizens were rather critical of the idol group's "inconsiderate" actions. 

For some, BOYNEXTDOOR showing their open preference for Apple products came across as "rude". Others criticized the rookie boy group for their "ungrateful attitude", claiming that their endorsement deal with Galaxy was not "earned", but simply a perk that came with debuting under a big name company. It was further pointed out that despite the temporary nature of the endorsement deal, Galaxy generously treated BOYNEXTDOOR fans to a coffee and snack cart in the past as a friendly gesture, one which BOYNEXTDOOR seemingly failed to reciprocate. 

Netizens criticized, 

"If I were a big name brand, I would not want to hire these guys to be models lol."

"Wow, you can really tell that they're young and careless."

"It must have been so unbearable for them, being forced to use Galaxy phones just for the money."

"I guess they never want to endorse Galaxy ever again even if it kills them..."

"Did they really have to act like they were finally freed from something awful??"

"The perfect example of those brainless young boys who have to show off their expensive, shiny things to others for gratification."

"Oops, no more endorsement deals for you boys."

"Unless they were immediately hired by Apple for endorsement, their actions make no sense."

"Wow lol they think they're so big."

"Not a single staff thought to talk some sense into these dumb, young boys."

"Did someone threaten you with a knife to your throat to use Galaxy??"

"Seriously, the way a few of them are holding it, they really want to show it off."

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