Seventeen's Hoshi has been named the new face of Diesel.

On July 16, global Italian lifestyle brand Diesel confirmed Hoshi as the newest brand ambassador. The Seventeen member previously participated in global events for Diesel, including the brand's Fall-Winter 2024 show in Milan this past February as well as for Diesel's Shibuya opening in May.

Hoshi expressed, "I'm thrilled to join the Diesel family as a brand ambassador. I look forward to showcasing different sides of myself with Diesel." 

Diesel is set to open its third and largest store, designed by Creative Director Glenn Martens, in Korea on July 20 KST. Hoshi will be attending the opening event to commemorate the milestone.

Check out Hoshi's photos for Diesel below. 

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