The Korea Brand Reputation Research Institute has released brand value rankings of Korean singers for the month of March.

From February 23 through March 23, the Institute analyzed big data of currently promoting singers in areas including consumer participation, media activity, communication, community activity, etc. 

Based on the analysis results, trot singer Lim Young Woong came out on top with a total of 6,958,810 brand value points, demonstrating his unrivaled brand power. K-Pop girl group LE SSERAFIM ranked in second place for March with 4,755,472 points, followed by singer BIBI in third place with 4,518,031 points. 

The top 30 Korean singers in terms of brand value for March are, in order: Lim Young Woong, LE SSERAFIM, BIBI, IU, Taeyeon, Seventeen, (G)I-DLE, TWICE, IVE, BLACKPINK, RIIZE, Na Hoon Ah, NewJeans, Lee Chan Won, Kim Ho Joong, aespa, Sung Si Kyung, BTS, Young Tak, Jung Dong Won, NCT, Oh My Girl, EXO, Song Ga In, Red Velvet, DAY6, Lee Seung Yoon, Zico, K.Will, and Byeol.