On March 6, Self-Portrait unveiled their newest collaboration with BLACKPINK’s Jisoo through an exciting campaign where the superstar wore elegant pieces selected from the brand's spring-summer 2024 collection.
In this campaign, Jisoo dazzled in a bright pink dress adorned with black details and delicate floral embellishment. Her makeup included subtle eyeshadow and a glossy lip harmonizing perfectly with the vibrant pink ensemble.
At that time, Jisoo made history by becoming the First Musician to be the face of Self-portrait, as the brand had traditionally worked predominantly with supermodels such as Emily Ratajkowski, Gigi Hadid, Irina Shayk, and Bella Hadid. However, now Jisoo has achieved another incredible feat demonstrating her global impact by having Self-Portrait obtain $2.7 Million in media impact value (MIV) in the first 48 hours following the announcement of this fruitful partnership. Additionally, according to data from Launchmetrics, Self-Portrait's official Instagram post accumulated an impressive $590,000 USD in MIV thanks to Jisoo.
EXCLUSIVE: #Jisoo of #BLACKPINK is the new face of self-portrait, which marks the idol's first contemporary fashion campaign. Hear from the brand's founder on this major ✨moment✨ https://t.co/wCkd9iimPr
— Teen Vogue (@TeenVogue) March 6, 2024
Music Industry Moves: Blackpink’s Jisoo Becomes First Musician to Front Campaign for Fashion Brand Self-Portrait https://t.co/wol5KYUyMQ pic.twitter.com/2XmkTn3KKE
— Variety (@Variety) March 6, 2024
According to Launchmentrics’ data, the collaboration between #JISOO and Self-Portrait has made a massive positive impact on the media.
— FOREVER KIM JISOO (@ForeverKimJisoo) March 14, 2024
"In just two days following the announcement, this partnership reached $2.7 million in Media Impact Value. Launchmentrics’ data, monitored… pic.twitter.com/iOvIB0yUJP
#JISOO's campaign with Self Portrait has generated over $2.7 million in Earned Media Value (via. @Launchmetrics)
— Worldwide BLIИK (@WorldwideBLINK) March 14, 2024
Cr. @BPHallOfFame #BLACKPINK @BLACKPINK @officialBLISSOO pic.twitter.com/RkX5Q5vldD
🌐 De acordo com a Launchmetrics, a campanha da Jisoo com Self-Portrait gerou 2,7 milhões de dólares em MIV (Valor de Impacto na Mídia) em apenas 2 dias. #JISOO #BLACKPINK pic.twitter.com/0lky59gyst
— BLACKPINK BRASIL (@BLACKPINKBRASIL) March 14, 2024
According to Launchmentrics, in just two days after the announcement of #JISOO × self-portrait collaboration, the partnership amassed an impressive $2.7 million in MIV. In addition, analyzing Launchmentrics data from March 6 to March 8, a Self-Portrait Instagram post emerged as… pic.twitter.com/1wCWDnNauq
— ‘ (@sunnysunlisa) March 14, 2024
The campaign between JISOO and Self Portrait is so successful that huge advertising billboards can be seen in several key countries, and people stop for a moment to take photos in the area.
Hot Spotted: Jisoo x Self-portrait campaign. #JISOOxSelfPortrait #JISOO pic.twitter.com/XmluJpfitY
— KGAJA (@KGAJA2023) March 15, 2024
[Instagram] mrselfportrait#JISOO x Self Portrait ads in London.#JISOOxSelfPortrait #지수 #SelfPortraitWithJisoo@officialBLISSOO pic.twitter.com/oHevVx7alJ
— FOREVER KIM JISOO (@ForeverKimJisoo) March 15, 2024
#JISOO × self-portrait ads in Bangkok, Thailand. pic.twitter.com/d9fHoiGrGv
— JISOO NEWS (@NEWSJISOO) March 15, 2024
Spotted: Jisoo's stunning Self-Portrait campaign lighting up the London Tube! 🇬🇧 #JISOO pic.twitter.com/1NGo25Acug
— KGAJA (@KGAJA2023) March 14, 2024
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So gorgeous 😍🥰