JYP Entertainment has forged a multi-year global strategic alliance with Live Nation, the world's top event agency. This partnership aims to establish a robust framework to grow their performance business in the global arena.

On November 14 KST the announcement was made that revealed that artists under JYP Entertainment- TWICE, Stray Kids, ITZY, Xdinary Heroes, and NMIXX, would benefit from this collaboration. This partnership will produce and promote performances of these established artists as well as future promising talents.

The significance of this partnership lies in formally strengthening and expanding the relationship between JYP Entertainment and Live Nation, previously marked by successful event production and promotion over the past several years.

Live Nation, with its broad footprint in over 45 regions worldwide, sold more than 140 million global performance tickets by 2023. The partnership is set to extend K-pop performances' reach even further across the globe.

By expanding this partnership, JYP Entertainment and Live Nation are eager to increase awareness and usher in a new era for K-pop in the worldwide music market.