IU has achieved a new YouTube milestone with her 2021 single!
On June 20 KST, the singer's music video for "LILAC" racked up over 100 million views on YouTube, becoming IU's 8th official music video to do so, after "BBIBBI", "Palette", "eight", "Blueming", "Celebrity", "Not Spring, Love, or Cherry Blossoms", and "Through The Night".
Released on March 25, 2021, as the title track from IU's fifth full-length album of the same name, the music video reached the milestone 2 years and 2 months later.
Congratulations to IU!
Wait LiLac was released in 2021? I desperately need more new music from IU.
Hopefully the rumors about the 2023 album are true.