Ildong Foodis has selected actor Kim Min Kyu as the endorsement model for Haimyun Protein Balance Active, their line of fitness beverages.

According to a statement released on July 24 KST, the company chose Kim Min Kyu due to his healthy image, citing that the actor exercises regularly and takes good care of his body – something Ildong Foodis felt fit well with the image of their products.

"We're looking forward to the synergy that will be created by the combination of Haimyun Active, which helps consumers with an active lifestyle, and Kim Min Kyu's strong health," the company continued.

Meanwhile, Kim Min Kyu recently received a boom in popularity thanks to his appearance in the drama 'A Business Proposal.'