BLACKPINK have become the first Asian artists to be appointed United Nations SDGs Advocates.

On September 17, BLACKPINK were formally appointed as the ambassadors for the United Nations SDGs (Sustainable Development Goals). They are the first Asian artists to be selected to represent the UN SDGs. UN SDGs are a collection of linked goals of the global communities, and encompass universal human problems such as poverty and disease, as well as global environmental, economic, and social problems. It consists of 17 main goals and 169 detailed goals, and is commonly used as a global standard for sustainable management (ESGs).

BLACKPINK joined the SDG Advocates after a very selective process. After receiving the letter from General António Guterres, the UN Secretary, BLACKPINK deeply sympathized with the purpose of UN SDGs and happily confirmed their participation. The BLACKPINK members stated, "It's an honor to participate in creating a path toward a better world. Along with BLINKs, we want to promote the importance of SDGs to the entire world and contribute to solving the problems we are facing today."