MBC will be taking at least 2 billion KRW (approximately 1.7 million USD) of losses, while viewers are forced to take a break from hit variety show 'Infinity Challenge'.
With 'Infinity Challenge' on a hiatus since January 28, the number of ads that were sold between 6:25 PM and 8PM on the channel has dropped over 50%.
For every episode of 'Infinity Challenge', there are 40 CFs attached to the show. A weekend prime time ad slot costs 13.5 million KRW (approximately 12,000 USD) for the 15 second slot, so each episode brings in about 540 million KRW (approximately 480,000 USD).
Until 'Infinity Challenge' airs again, experts estimate the situation will stay the same if not worsen, so there will be at the very least 2 billion KRW in losses of ad revenue.
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