The models are artists from under YG's very own roof, the lovely Dara who never seems to age, and the charismatic G-Dragon, who can adapt himself like a chameleon to any given brand! The two artists were selected in order to amplify and solidify their domestic and international marketing strategy.
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'moonshot's flagship store was constructed in Samcheong-dong, and more locations will pop up in the Myeongdong shopping district, a Lotte Department store, and other key areas
With G-Dragon and Dara as the models, who both hold great sway over in China, the brand is predicting that it will do well in the Chinese market.
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