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The first poster shown above seems to parody the posters of the popular Korean drama 'It's Okay, That's Love'. While on the right, it reads, "It's okay, that's partnership," on the left it reads, "Are we really that weird," mimicking the original drama's tagline (original provided below). 

The cast members even pose similarly to the 'It's Okay That's Love' cast from a different poster, perhaps giving a nod to the popular summer drama and implying that 'Be Arrogant' will have a similarly goofy tone and profound message.

In the second 'Be Arrogant' poster shown below, actor Yoo Min Kyu is seen caught in a love triangle between the sassy Shin So Yul wearing 'Devil' stockings and the girlier Yura who dons a pair of adorable bunny ears. As the two women pose as if they are fighting over the male lead, it seems that the drama will have a comic tone to it.