Actress Park Si Yeon recently showed off her charms during a photo-shoot endorsing lipstick.

Park Si Yeon was chosen to be the new 'muse' for make-up brand Espoir, and last December, she completed a photo-shoot in New York for their 2012 Spring Lipstick Collection.

Espoir's new line of lipstick 'No Wear', is scheduled for a February release. The line was inspired by the unique, carefree & busy city life of SoHo, and the new line of high-textured lipstick boasts a wide variety of fashionable colors as well as a light and airy feel on the lips.

Park Si Yeon reportedly made many hearts flutter on set of her photo shoot, well playing the part of a real New Yorker as a sexy fashion model as well as a columnist. She also impressed the staff members by communicating with her fluent English and inspired a fun working environment.

Chris Colbeck, the creative director of Espoir, expressed marvel at Park Si Yeon's beauty and remarked that her professionalism was quite impressive.

A representative of Espoir stated, "Because Park Si Yeon possesses both beauty and fashion sense, she is the perfect match for Espoir. She has a wide spectrum of charms and appeals that pair perfectly with any shade of our new lipstick line."

Park Si Yeon's Espoir pictorials will be featured in various magazines in March, but a preview of the images will be available on Espoir's website by mid-February.



Source & Image : Nate