On September 22nd, global fashion brand H&M (Hennes & Mauritz) commemorated a store opening at Apgujeong by throwing a VIP party. The party included a media art show from media artist Choi Jong Bum, and beginning in early October more than 60 H&M stores worldwide will show off the' Conscious Collection' which will be the first to use recycled organic material. On this day, many celebrities were in attendance in order to congratulate H&M's new store opening. The list of celebs included Yoon Eun Hye, Ko Joon Hee, So Yi Hyun, Jo Yoon Hee, Wang Ji Hye,Yoon Ji Min, Koyote (Shin Ji, Baek Ga), CSJH (Dana, Sunday), Jung Il Woo, Lee Jin Wook, Joo Sang Wook, Ha Suk Jin, Ki Tae Young, and Jung Suk Won. H&M's Apgujeong store will have the latest trends and fashions for both men and women. It will also consist of three floors with a specially designed facade and interior that will provide a unique shopping experience. Famous facade illustrator Louvisa Burfitt is said to have illustrated the windows. To celebrate the first day of the store's opening on September 24th, starting at 12pm the first 100 customers will receive a random gift card valued anywhere from $1-100. Check out the photos from the event below: [gallery] Source + Image: SSTV and StarNews