Looks like the girl groups just got another rival in their game - Hwang Jung Eum has been selected as Dooria Chicken's exclusive advertisement model! "Hwang Jung Eum has already finished filming for her first chicken commercial. We chose Hwang Jung Eum because we believed her comical charm would be suitable for our company. She also has gained the title, "Food Lord," through her role in High Kick Through the Roof. It persuaded us even more to select her." a representative of Dooria revealed. The CF has been filmed in a parody format of a traditional Korean tale, Beauty and the Lumberjack, which illustrates a story of a woodcutter falling in love with a beautiful angel fallen from the sky. According to the filming staff, Hwang Jung Eum's talent in acting has successfully incorporated this unique theme with those tasty fried chickens. Hwang Jung Eum expressed, "I feel very honored to become a chicken brand model with those top stars. I had a lot of fun eating away my favorite chickens as much as I want." The footage will be aired on March 1st through national television.