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Variety

'2025 SMTOWN: THE CULTURE, THE FUTURE' Jacket Behind the Scenes Pt.2

AKP STAFF
Posted by Demian09 Friday, February 21, 2025 1,806

SM Entertainment has unveiled the second part of the behind-the-scenes footage for '2025 SMTOWN: THE CULTURE, THE FUTURE,' offering fans an exclusive look at the album's jacket shoot. 

The video highlights the fusion of Korea’s traditional heritage with a futuristic aesthetic, featuring SMTOWN artists in avant-garde outfits inspired by hanbok designs.

The shoot blends futuristic visuals with traditional Korean motifs, symbolizing artistic evolution. SM artists who participated include Super Junior, SHINee, Red Velvet, EXO, BoA, and RIIZE, with a focus on their unique styles and contributions.

As anticipation builds for the album's release, SM Entertainment promises more exclusive content. Fans can look forward to additional behind-the-scenes footage and teasers, further immersing them in SMTOWN’s visionary project.


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