On January 8th, KINO has released his new single “Fashion Style,” showing the direction of his new sound. The single is his first release since KINO has established his own label, NAKED.

With the theme of “Fashion” and witty lyrics, the singer conveys the message of “Don’t try to be someone else, you are most beautiful when you are comfortable in your own skin.”

The song is co-produced with a songwriter NATHAN, who has worked with the artist’s previous single “POSE.”

The POV music clip was released under the title “Fashion Style: omw to see you.” The intention behind the video was to go beyond visually beautiful art and let the audience to experience the feelings of the song’s main character by allowing them into the song.

KINO, known for his fashion sense, yet again pulled off various styles of street fashion in the video. The video also contains an illustration of Kate Moss.

Prior to the release, KINO has been active sharing the story behind the song in various ways, from how the title was created to the process of making music, creating a bond between the song and fans.

KINO is also holding a special live event on his birthday, January 27th, titled ‘BORN NAKED: LIVE IN SEOUL.’