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Posted by Dani-Dee Monday, April 17, 2023

G-Dragon nabbed as global ambassador for Tiger Beer's new soju-infused lager

AKP STAFF

G-Dragon is the ambassador for Tiger Beer's latest product!

On April 17 KST, the Singaporean beer brand announced they have partnered with G-Dragon to promote a new soju-infused lager. The beer comes in four flavors – Gutsy Grape, Cheeky Plum, Wonder Melon, and Punchy Peach – and ranges from 4.0 - 5.5% ABV. According to the brand's press release, the new lager is inspired by the rising popularity of K-culture, particularly soju, adding, "Tiger's latest innovation goes beyond lager with a range of natural flavors that appeals to Millennial and Gen Z consumers who seek out products that bring an exciting fusion of progressive flavor and innovative experimentation."

The campaign currently includes both promotional photos and a commercial film where G-Dragon is seen enjoying some of the new beer in a fun club-like setting. 


Check out the commercial above!

  1. G-Dragon
2 12,760 Share 71% Upvoted
 
Ramenbitch
Ramenbitch5,678 pts Monday, April 17, 2023 0
Monday, April 17, 2023

Not a fan of alcohol but good for him

5 (+5 / -0)
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cmerle1
cmerle16,986 pts Monday, April 17, 2023 0
Monday, April 17, 2023

Cool commercial

2 (+2 / -0)
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