K-netizens are reacting to a particular article written about BLACKPINK's Lisa in the Korean media.

On an online forum, netizens reacted to an article published on Auto Tribune, a Korean news outlet that focuses on various areas including politics, entertainment, sports, and the economy. With the front landing page featuring many articles—especially on automobiles—a particular article on Lisa captured the attention of netizens.

In the article, the reporter described Lisa's recent posting of her new Ferrari and riding a private jet on Instagram. The reporter then characterized her lifestyle as drastically different from her early debut years, commenting that in her earlier photos "any overt display of indulgence was hard to find."

The article is titled "'I don't like it unless it's a private jet!!'... Lightning success in Korea, who is the 20-something female singer?" and it reads:

"BLACKPINK's Lisa recently unveiled a new Ferrari through her Instagram account. Lisa has already shared her glamorous lifestyle by showcasing not only her second Ferrari but also supercars such as Rolls-Royce and G-Wagen, as well as a private jet and a house.

Lisa served as the global promotional model for Kia Seltos in February 2020. Of course, given that Lisa had already achieved considerable success at that time, it is unlikely that she would have purchased a Seltos. However, she had been featuring relatively ordinary vehicles on Instagram, such as a Kia Carnival used for her schedule.

In addition, in August of the same year, she posted photos taken in the economy class of a plane, so any overt display of indulgence was hard to find.

However, after achieving global success using the domestic market as a springboard, Lisa's life completely changed.

Lisa frequently rides in a private jet—a jet that even CEOs of major corporations sell. Of course, while it appears to be a measure to coordinate her schedule rather than an act of extravagance, the number of times she rides in a private jet stands in stark contrast to the days when she used economy class.

Even her cars have changed. High-end vehicles such as Rolls-Royce, Ferrari, and Mercedes-Benz now dominate her SNS posts. In particular, the recently released Ferrari Purosangue is such a popular model that even among Ferrari owners, if you do not meet a certain standard, you cannot even secure a contract, and its actual release price reaches 700 million won.

Of course, even her schedule vehicles are no longer Carnival. Whether at home or abroad, she shares her daily life while riding vehicles like the Cadillac Escalade and the Rolls-Royce Phantom.

Meanwhile, Lisa has over 100 million Instagram followers, and the advertising cost per post is said to range from 600 million to 800 million won. Additionally, she enjoys passionate support in Southeast Asia, even receiving state guest treatment in Thailand."

To this article and its title, netizens reacted that the reporter is "probably suffering from an inferiority complex" and that although the part about private jets could be an acceptable reason for criticism (for the sake of the environment), the bit about Ferraris sounds too much like it stems from "a sense of inferiority."

Others also reacted that it would be "weirder if Lisa now flew economy" and that these criticisms tend to be harsher toward "young women who happen to be wealthy."

Comments include:

"Why does every sentence ooze inferiority?"

"Riding a private jet can be criticized, but complaining about owning multiple supercars only comes off as an inferiority complex"

"They give off a vibe like they're about to die from envy, lol. They didn't spend anyone else's money—they're buying the cars they want"

"I just think, 'Oh, you made it!' But what's with the article's tone? They say you spend money as if you earn a fortune... If you're as rich as Lisa, you should be spending some money"

"Private jets are a serious environmental issue and deserve criticism, but this is just a meltdown... People like Lisa, who earn so much, spending money like that (after all, it's just a drop in the bucket for them), should give back to society, lol"

"If people like that don't ride those things, who will? lololol. Just let them live comfortably, lololol"

"I buy with my own money, so why do they say that? It's not stolen money—it's legitimately earned, hard-earned money. And lightning success??? Do they not know what that means? There are so many haters"
"If they earn that much, they would live even more extravagantly—so why complain..."

"Since a young girl earns a lot and lives well, the journalist is venting their inferiority all over the place"

"Are they criticizing her for spending money because she earns a lot????? Private jets are one thing, but a Young & Rich & Beauty Girl...????"

"Lisa is now at Hollywood star level, so she can afford to spend some of her money"

"Are you saying Lisa is a lightning success? lol, she's not exactly someone who won the lottery, lol"

"They say she'll earn a lot and spend a lot, so why is she throwing a fit?"

"The headline is absolutely infuriating, lol"

"If Lisa lived in poverty, that would be even more bizarre"

"Just admit you're jealous"

"They're rich, so they live like rich people—so what?"

"Wow, her advertising cost per IG post is insane"

"Are you so envious your stomach hurts? They probably don't even ride the private jet every day—what's with this malicious article??"

"Wow, what is this article headline??? Why are they doing this to Lisa?"

What are your thoughts?

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