NMIXX's Haewon has been selected as the new endorsement model for beauty and healthcare brand 'BB LAB'.
The idol will soon begin a series of promotional campaigns for 'BB LAB's signature 'Collagen' line, including the bestselling 'Low Molecular Collagen S' daily supplements. According to 'BB LAB' parent company NUTRIONE, Haewon was selected for her trendy image as a talented singer, performer, and entertainer. As the latest endorsement model for 'BB LAB's 'Collagen' line, Haewon will be following in the footsteps of top stars like Lee Hyori and YoonA of Girls' Generation.
Meanwhile, Haewon's new campaign film for 'BB LAB' will be released beginning on November 11 KST.
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