Lee Hyori and Lee Sang Soon is set to close his Jeju cafe, Long Play, which he opened less than two years ago.
The official announcement came through the cafe’s official channel, marking the end of its operation on May 31st.
The channel conveyed, "We are announcing the last day of operation for Long Play. Long Play Coffee & Music was conceived to introduce quality specialty coffee beans from nationwide roasters, accompanied by good music, to coffee lovers in Jeju. Launched in July 2022, the cafe has received much love and attention since. We are immensely grateful to everyone who visited us. May 31st will be the final day we are open."
Adding to the announcement, the channel noted, "To express our regret for not being able to accommodate more guests, the cafe will operate as a non-reservation venue for one month starting May 1st."
Lee Sang-soon originally opened the cafe in July 2022, operating it on a reservation basis.
It was always just a lifestyle thing anyway…
When one endorsement deal for Lee Hyo-ri is worth more than what the cafe earns in a few years, it doesn’t make sense.