On December 14, 2023, the Philippine Arena is set to host a landmark event in the world of Asian entertainment: the 8th edition of the 'Asia Artist Awards (AAA)'. This year's event is particularly special as it marks the first time the AAA will be held in the Philippines, a testament to the country's vibrant love for K-culture and its emerging significance in the global entertainment landscape.

The '2023 Asia Artist Awards', known for honoring and celebrating the achievements of talented artists across the Asian entertainment industry, has garnered immense excitement and anticipation from fans across the globe.

The event will feature performances and appearances from various artists, including NewJeans, LE SSERAFIM, SEVENTEEN’s BSS, ZEROBASEONE, BOYNEXTDOOR, Stray Kids, ITZY, THE BOYZ, NMIXX, Kwon Eunbi, Kep1er, SB19, Dreamcatcher, KARD, AKMU, &TEAM, Lee Youngji, STAYC, Ash Island, and many more! Additionally, renowned K-drama actors like Ahn Hyo Aeop, Kim Seon Ho, Kim Se Jeong, and Moon Ga Young will also be in attendance, adding to the event's allure.

Organized by STAR NEWS, TONZ ENTERTAINMENT, and PULP Live World, the 'Asia Artist Awards' is more than an awards ceremony. Often compared to the Oscars and Grammys of Asia, it's a celebration of Asian talent and creativity, bringing together artists, producers, directors, and celebrities from across the continent. Since its inception in 2016—a development spearheaded by the South Korean business newspaper Money Today, along with global media giants MTN and StarNews, the AAA has consistently celebrated the best the region has to offer in terms of film, music, television, and digital content.

Over the years, the AAA has recognized the talents of K-pop legends BTS and EXO as well as trot singer Lim Young Woong, and actors Lee Jung Jae and Lee Seung Gi. Hallyu personalities Park Bo Gum and YoonA were among the first recipients of the prestigious Asia Star Award. Since then, the AAA has also feted new blood, such as aespa and IVE. With its rich history of honoring established icons and spotlighting emerging talents, the AAA offers a panoramic view of Asia's dynamic showbiz scene.

And now, the biggest awards ceremony that recognizes the talent in both the film and music industry is going to take place in the Philippine Arena.