Luxe Digital recently proclaimed 'Dior' as the most popular luxury fashion brand globally. With Jimin of BTS serving as Dior's Global Brand Ambassador, his role not only underscores his extraordinary prominence but also highlights his significant clout within the international luxury fashion sphere. His appointment as the first Asian male Global Brand Ambassador in the storied history of Dior stands as a testament to his profound influence and the pivotal role he plays in this dynamic sector.

The brand recently launched its Spring 2024 Collection campaign with Jimin as the face of the campaign, again a very big deal since this would be the first time in the brand's history that an Asian individual is the face of an entire collection [refer here]. In its description of the collection, Rain Magazine terms it as representing "excellence and expression", a new style wave that Jimin personifies.

Having signed such an impactful Global Ambassador who became the perfect face of the collection, Dior is pulling out all the stops in its roll out of this campaign, fully utilizing Jimin's extensive global popularity and unrivaled impact.

Fans have been posting pictures and videos of any sightings of this campaign in different regions around the world, such as in Dior stores or in big malls and other prime locations. As of yesterday, there were more than 50 locations where Jimin's campaign ads had been spotted and as of Nov 7, this number has gone up to over 70 locations, and it is expected to keep rising as Dior has 210 store locations around the world.

As they have been reporting on these ads whenever they come across them, gradually it has dawned on them just how massive this campaign is and they can't keep calm about it. The have realized that the brand has never carried out a campaign to such a grand scale before, and it makes them super-proud of Jimin for the acknowledgment he is getting from the brand on his influence. These are some of their remarks.

Below are some locations where the campaign has been seen as reported by fans.

Other than physical locations, Jimin was also on the cover of GQ Korea November issue and has ads in numerous other magazines as detailed below.

All of the brand's official social media pages have also changed their icons and headers to Jimin's campaign images, including YouTube, X, Facebook, Snapchat, Pinterest, and more.

Even though fans already know of Jimin's popularity and impact, it is still always amazing to actually see it at play out in the world, making them extremely proud of their idol.