BLACKPINK's JISOO is the #1 Influencer at Paris Fashion Week Spring/Summer 2023 with a $22.4 Million Earned Media Value and 7% Engagement Rate
Posted by Blink-News6,457 pts Tuesday, October 11, 2022
JISOO and other BLACKPINK members once again prove their influence with a strong presence at the 2023 Spring/Summer Paris Fashion Week.
Media outlet and fashion/influencer analytical site Lefty recently revealed the Top 10 Influencers at the 2023 Spring Summer Paris Fashion Week.
Among these, Jisoo ranked 1st with 7% of engagement and a total earned media value (hereinafter referred to as EMV) at 22.4 million USD, helping Dior to once again dominate the Top Brands list at Paris Fashion Week with a total EMV of 45.5 million USD.
Internet users and the media were not only impressed by this since her groupmates Rosé and Jennie, who also participated in the 2023 Spring/Summer Paris Fashion Week, were among the Top 4 of the list of greatest influencers in the parade with values greater than EMV 10 million USD each, being the only representatives from Asia that reached these figures.
BLINKS showed their pride on social media as the three superstars were the center of attention throughout the fashion show, all cameras were watching them, and even the massive audience was only following them.
I feel happy about Jisoo's success, hope to see her soon in the world tour, safe and healthy