YG Entertainment is reported to be trying to branch into the fast food industry, with an M&A or merger & acquisition of KFC's Korean operations. The acquisition, which had progressed to the due diligence phase, suddenly came to a screeching halt due to various circumstances, but talks have begun again for YG to possibly acquire the fast food chain.

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A financial industry insider further relayed, "It looks like CVC is deliberating whether they will hold onto a percentage of KFC's stakes and whether they will postpone the sale." 

In the unstable entertainment industry where it's difficult to rely on a steady profit stream from artist promotions and album sales alone, many companies have diversified into other businesses such as gaming, food, and clothing to boost their bottom lines. Investors believe that the fast food chicken franchise, in which sales is significantly impacted by celebrity sponsorships, is a lucrative business worthy of the entertainment industry's time. 

Some netizens are responding with comments such as, "I wish they would do something already, preparing their artists for comebacks and whatnot," "It's great that they're trying to expand their horizons and all... but let's take care of the artists first," and a lot of comments that read, "Hul~" (the Korean equivalent of 'omg' or 'WTF'). Hul indeed.